Know-How Exchange : Taglines/Names

The target audience you've defined is much too broad. You need to focus on a narrow segment of the market, or you'll become overwhelmed with the enormity of your task (and the drain on your marketing budget).

There are millions of people who are "high-class, entrepreneurs, young entrepreneurs, people who like fashion, the metropolis, ... aged 19 and above."

Start by being more specific about age and gender, and geographic location. Then start digging into the attitudes, habits, values and preferences of the narrower target audience. What are they buying now? How do they decide on what and when to purchase? Do you appeal to certain psychographic groups more than others? Etc.

We will also need to know the name of your company and why a person in your target audience might want to buy your offering. What unique benefit do you offer them that would make you different from, and better than, all the other options they have?

On the same topic as Mr. Goodman, there is another avenue you can take. Who buys knitted clothing? Your target audience is large enough to do a quick campaign to establish their other likes (and dislikes). That way you can refine your audience in a practical way.

In the mean time, these people are affluent. I am presuming too that they like something different since knitted wear isn't that usual (except in Asian shopping malls - where all the Europeans wear jumpers to combat the cold). (Well, I do!)

I don't know if your business name includes knitwear.

Exclusive knitted designs
Designer knitwear for the 100th floor
Downtown fashions with an uptown twist

What do you think?