Question

Topic: Taglines/Names

Suggest A Name For Kids Activity Centre

Posted by Anonymous on 3/5/2013 at 4:12 AM ET 125 Points
Hi,
Can you please suggest a name and tagline for a kids activity centre,primarily focussing on IQ,Fun Learning and Mathematical Concepts?
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RESPONSES

  • Posted by Moriarty on 3/5/2013 at 4:34 AM Accepted
    Triangle.
    Triangles. Maths is fun!
    One, two, three!
    Three sides Have fun with math.
    Four sides - Fun learning from all sides
    Polygon

  • Posted by Jay Hamilton-Roth on 3/5/2013 at 8:16 AM Accepted
    What age kids?
    Located where?
    For what (parent) demographic?
    Is this all math-based curriculum - or are other things taught as well?
    What's the benefit for attending - Proven smarter kids? Happier kids?
    How are you better/different from other kids activity centres?
  • Posted on 3/5/2013 at 8:40 AM Author
    For kids of age 3-8 years...Right now it is math and IQ ..but in future I intend to add more courses., yes kids turn smarted and lose the fear of mathematics
  • Posted on 3/5/2013 at 8:41 AM Author
    I mean kids come out smarter for sure and happier as they fall in love with mathematics
  • Posted by SteveByrneMarketing on 3/5/2013 at 2:37 PM Accepted
    LittleBrainiacs (of your city/region)
    Knowing Math Equals Smarter Kids

    More names ...
    Kids 4 Math
    Math Kids + IQ
    Kids + Math
    Love 4 Math
  • Posted by Moriarty on 3/5/2013 at 5:05 PM Member
    I love Math
  • Posted on 3/5/2013 at 10:48 PM Author
    Thanks people ....But I dont want the name to be specific to maths as may want to add more courses in future...
    I like the name Building Blocks but it is being used by some company designing curriculums for math class...m not sure if I can use that name...
    n how do these sound?
    Brain Hub,
    Young Explorers
    Mind Gym
  • Posted by SteveByrneMarketing on 3/5/2013 at 11:38 PM Accepted
    From a google search, Building Blocks, Brain Hub, Young Explorers, Mind Gym are all being used in some form or fashion, and any of them could be trademarked (check trademark search sites).

    You stated "... as they fall in love with mathematics" as input, and then decided it wasn't. No worries or criticism, but you probably need some help with creating your criteria. Usually that would be a process resulting in a written creative brief.

    Several of the top experts (see list to right) can help you. Just click on their names to see profiles and email addresses to contact directly.
  • Posted on 3/6/2013 at 7:58 AM Moderator
    If you really want a name/tagline that will work for your business, you need to start by crafting a tight Creative Brief, as Steve suggests. Not only will that force you to address the strategic issues and imperatives, but it will also facilitate communication between you and the creative naming expert(s) with whom you work.

    Trying to do this any other way is going to frustrate you and them. It leaves too much room for "I just don't like it ... no reason" or "Oh, I forgot to mention ..." Those are real turn-offs for folks who have been putting their energies into addressing your challenge.

    You may be interested in buying a report that deals with Positioning, Naming and Taglines -- and includes a Creative Brief template -- at https://bit.ly/YN64aL . You can download it right away as a PDF. There's also an online seminar here in the MarketingProfs archive that deals with the same topics and has a section on the importance of the Creative Brief: https://www.marketingprofs.com/marketing/online-seminars/114
  • Posted on 3/7/2013 at 4:01 AM Author
    Thanks all for your suggestions. Just reiterating my requirement: I want a name for a kids activity centre that talks about kids having fun along with learning things at our centre and getting more creative along with improvement in their thinking skills.
  • Posted on 3/7/2013 at 7:11 AM Moderator
    It sounds like you want a paragraph, not just a name. I see 5 different thoughts in your spec -- activity, fun, learning, creative, thinking skills. Getting all of that into 2 or 3 words is going to be all but impossible. Why not identify an overall BENEFIT or END-BENEFIT -- the real emotional payoff for a parent (your target audience) -- and let us capture THAT in a name?

    The things you mention are all features of the service, not benefits for the target audience.
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