Know-How Exchange : Taglines/Names

Who is your target customer? Where? A "general demographic" won't let you (or us) be specific to your primary target audience. Better to narrow that target audience to just a small group that is really in your "sweet spot." We need to know where these folks live, what their attitudes, beliefs, habits, practices and values are. What are they buying/using now? What benefit are they seeking that they are not getting now? How are they going to find you? Being online doesn't automatically give you awareness, right?

wear your fantasies

As Mr Goodman says, narrow your focus - that way it'll be easier for people to find you. Now in a way you already have by focusing on what I presume to be the more fanciful end of the market. I presume that by "dolls house" we are talking lace undies and other frilly things. That - if it be true - is a niche in itself with people who populate it. If you can tap into the feelings that the women have about themselves that they like to buy this clothing, you will be onto a winner. For myself, jeans and wellies is the order of the day, so I can't help you much beyond what I've already said.

A few suggestions in the mean time:

For a fancy night in
for fancy nights out
for lacy fancy times with someone special

what do you think?

Doll Yourself Up
Time For Dress Up!