Question

Topic: Taglines/Names

Tagline For A Cake Business

Posted by kathreenc on 3/7/2013 at 8:45 AM ET 125 Points
Im planning to start a Cake business that specializes on customised cakes. My nickname is Kaycee and I thought of "Kayceelicious Cakes" as business name. I need a tagline that would support the name. Thank you.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/7/2013 at 9:46 AM Accepted
    "Kayceelicious Cakes" doesn't mean anything to people who don't know who you are. If you're well known in your region, then perhaps it could work. Otherwise, why not start with a name that makes it clear what you offer, for example: Chicago Custom Cakes (for example)?

    As far as a tagline, can you describe in more detail who's likely to purchase your cakes, when, and why they'd choose you?
  • Posted by Moriarty on 3/7/2013 at 1:40 PM Accepted
    Kayceelicious Cakes - they're just so special, they're kayceelicious!
  • Posted on 3/7/2013 at 3:13 PM Accepted
    If you're determined to use your name, then the tagline will have to communicate your message all by itself. Kaycee doesn't mean anything to your target audience.

    So who exactly is your target audience? Where do they live? Why might they buy a cake from you instead of from some other bakery in the area? How are they going to find out about you? Is your bakery in a well-known shopping area?
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