Question

Topic: Taglines/Names

Tagline For Handmade Leather Phone/tablet Cases

Posted by sbrooks731 on 3/10/2013 at 11:29 PM ET 125 Points
Hi - I need some help with a tagline for a new company we're launching that offer high-end handmade leather cases and sleeves for iPhones, iPads, Tablets, MacBooks and PCs.

These are some similar designs to give you an idea on what kind of brand/product line we're launching. These will be sold thru our own website as well as retailers....

https://www.etsy.com/listing/93461565/retromodern-aged-leather-iphone-wallet?ref=usr_faveitems

https://www.etsy.com/listing/119029694/iphone-5-leather-case-and-card-holder?ref=usr_faveitems

https://www.etsy.com/listing/119693610/strapped-leather-journal-refillable-by?ref=v1_other_1

Thanks so much for your help!
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RESPONSES

  • Posted by sbrooks731 on 3/10/2013 at 11:47 PM Author
    By the way - the name of our company is Apple Hide. Sorry for not including that in my original posting...
  • Posted by SteveByrneMarketing on 3/11/2013 at 1:24 AM Accepted
    OK, I have reviewed the information on the links provided and the branded products already in place (already visible and positioned relative your target market). Now what?

    Are you going to create a NEW niche, unique and separate from any existing ones? Is your product design development driven by a strategic creative brief that remains unknown to your competitors and consumers? Do people get and confirm the relevance in the double entendre "Apple Hide" brand choice? What can you provide that will be BETTER than what already exists? What is your strategic planning? Is it in writing, is it fully developed?

    What makes you believe you can launch a new company and be successful? Your tagline should be an based upon the answer to this question.
  • Posted by Jay Hamilton-Roth on 3/11/2013 at 8:59 AM Accepted
    Why not simply, "Handmade Leather Cases for iDevices"?
  • Posted by Moriarty on 3/12/2013 at 7:11 AM Accepted
    how about

    Protective Leather Garments for your iPad
    Stylish handmade leathers* for your ipad (*do motorcyclists use this terminology in the States? It fills in the speed and protection angle!)

    What do you think?
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