Question

Topic: Taglines/Names

Tagline For Home Made Chocolates.

Posted by Anonymous on 3/16/2013 at 8:37 AM ET 125 Points
I have just started a small business of Home made chocolates. It has generated a good amount of local & online demands. Now that I have to brand it, I have chosen the brand name as ChocoChets (Chets being my nickname). Please suggest a Tagline for the same and if ChocoChets hold good?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/16/2013 at 11:04 AM Accepted
    If your name is known in your region, then by all means consider using it. Otherwise, your name means nothing to prospective customers. If you're thinking of a different name, then focus on what makes your treats better/different from your competition - flavors? ingredients? portion size? presentation?
  • Posted by Moriarty on 3/16/2013 at 2:17 PM Member
    Hand made specially for you
    Hand made flavors
    So hand made it's like velvet
    Made by me with you in mind
    I love chocolate and love making it for you
  • Posted on 3/17/2013 at 9:04 PM Moderator
    1. The name you have selected is not great unless the majority of your target audience knows the inside joke of "Chets." It's a missed opportunity to communicate a benefit or an emotional payoff for your target audience. Consider a different naming approach.

    2. If you stick with the name, your tagline is going to have to work twice as hard for you to explain what "Chets" is all about and why someone should care. So the first thing you need to do is consider the name and tagline together as the way you're going to identify the business.

    3. Consider also how people are going to find out about your business. Where/how will they learn you exist?

    4. Who exactly is the target audience? Where do they live? Why should they buy YOUR chocolates?
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