Question

Topic: Taglines/Names

Catchy Name For Benefit

Posted by ajaykoti on 3/16/2013 at 3:55 PM ET 125 Points
I'm trying to come up with a memorable title for my non-profit's spring benefit. The event is meant as a fundraiser for the organization's general funds, but we're going to focus on maternal health issues since it's close to Mother's Day. The target audience is middle/upper middle class white collar professionals living in a city and the city's suburbs. I've got some ideas, but I'm not particularly thrilled by any of them.

The organization uses solar power to improve operational capacity at hospitals and clinics in a Western African country; this in turn improves health. So while the benefit is focused on women, anything related to the sun, health care, saving lives, etc. is fair game.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 3/17/2013 at 2:58 PM Accepted
    What's the name of your non-profit (and URL)? Do you want to include it in the title?
    Why should your audience care about your non-profit? How do you affect their lives locally?
    What will your event be like - food, drink, auction, games, raffle, ... ?
    What does "...we're going to focus on maternal health issues since it's close to Mother's Day" mean? Does your organization really focus on solar power and how it's used isn't truly under your control?
    What stories can you share about your mission?
  • Posted by ajaykoti on 3/17/2013 at 3:13 PM Author
    I guess I wasn't very descriptive in my initial post--it's my first time using this website. The organization is called Power Up Gambia, but as it happens I was able to come up with a name that I'm pretty happy with. But I appreciate the help, and those questions, which I can use to guide my thought process in the future.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)