Question

Topic: Taglines/Names

Naming A Business

Posted by Anonymous on 3/20/2013 at 12:59 PM ET 125 Points
I am looking to name a training centre that would not be well described by training centre only. I am tired of High Performance this and Proven development that. It seems like everyone is in a macho challenge in the name I am looking for a new twist for a centre that will be 70% hockey and 30% other sport. I w.ould like to create a home for youth training, I hope you can help
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RESPONSES

  • Posted by Moriarty on 3/20/2013 at 2:10 PM Accepted
    You have outlined what your business does. Who are you in business to serve? After all, your name needs to speak of you to them.

    For a real twist on the 'macho challenge' - how about a center that can also help those who aren't so good at sport but still enjoy knocking a ball about? After all, there are people who like playing hockey but don't have much ability - how can you help them without pushing them to win all the time (which they can't do)?

    In the mean time, how about

    Hockey-Sporty - For youngsters who want to have fun in sports
    The Knockabout Hockey Station - having fun while you get trained properly.

    What do you think?
  • Posted by Jay Hamilton-Roth on 3/20/2013 at 3:19 PM Accepted
    Perhaps you can share what will make your centre different from your competition. Who specifically would want to attend? Why? How often? How do you know?
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