Know-How Exchange : Taglines/Names

You have a new company that sells tours and travel. To whom do you intend selling them? More importantly why would these people choose you from the legions of other travel companies? You will be either better, more exclusive, serve only a small town - or something else that narrows the numbers of your customers from the entire population down to a manageable size for a new company. The point I am making is that you don't need a name for you: you need a name for your customers.

So think who they are, what they like about your (potential) business - and that one special thing that makes them choose you. And special does not mean being cheaper, or the next startup will pull all your customers away from you and you have no business left. You need something with which you can compete in this tough marketplace - and that needs to be something that others can't steal.