Question

Topic: Taglines/Names

Company Name For Our New Venture

Posted by tskmenon on 3/22/2013 at 11:22 AM ET 250 Points
Dear Experts!

I am currently opening a new company in UAE and our business functions are as below:

- we represent one international brand for consumer goods, having exclusive distributorship for their entire range of white goods (they are the leading in refs, washers, MV ovens etc.) for Africa and CIS market.

- we also represent another two Indian brands of consumer goods with exclusive distributorship for the aforesaid regions.

Our office will be based in UAE and we appoint sales reps in these countries. We need to register a company and we are in a dilemma on choosing a company name..

Highly appreciate your help!

Best

San
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/22/2013 at 12:48 PM Accepted
    It would seem that the name you choose won't matter much - since it's a name that's for B2B use, and not ultimately seen by the general public. Therefore, pick a name that's generic enough to support your needs, such as:

    UAE Distributor Hub
    UAE Consumer Goods
  • Posted by Moriarty on 3/22/2013 at 1:14 PM Accepted
    Let's take this from another direction - what will your customers see of you? After all you'll have local sales agents across Africa and the CIS. Two more disparate societies/economies I cannot think of! I am presuming here that the other consumer goods are also kitchen orientated. Since you are distributors, you'll need something that looks good on a letter head and visiting cards.

    Kitchen Electric Supplies (UAE)
    White Goods Central
    Quality Electricals Distribution

    What do you think?
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