Question

Topic: Taglines/Names

Need Help With A Custom Baby Bedding Name&tagline!

Posted by Anonymous on 3/22/2013 at 11:56 AM ET 250 Points
I am starting up my custom baby bedding business and need help with a name and tagline. I previously used The Busy Bee Shop but find that it is not really clear what it is that I sell. When going to truly launch the business I want to make sure that people understand what it is that I sell by the name and tagline. This is high end bedding and I need a name and tagline that identify with that. Most of the products are given as gifts and everything is handmade. Thank you all in advance!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/22/2013 at 12:55 PM Accepted
    Sleep Tight, Baby
    Sweet Dreams, Baby
    Snuggled
  • Posted by Moriarty on 3/22/2013 at 1:03 PM Accepted
    The most important thing is what your customers think. Now that's not so easy before you have started, so asking friends comes as a second best. Once you are underway, you can test the taglines to see which your customers like best.

    As to a name - you could always be the Busy Bed Shop ;-) Well, perhaps not.

    One thing that makes you stand out is the fact that you have hand-made high-end bed linen. That in itself puts you in your own niche - now your job is to work out what kind of people want to buy nice expensive stuff. Giving gifts is a good start - which you have already - what about the people buying for their own family? Bear in mind that high-end quality lasts for years. Some of my Egyptian linen sheets are well over 20 years old. Not quite so useful for a baby/child's bedding though ...

    So let's stick with the beauty of the linens you make instead. Don't forget that a lot of mums keep their children's clothing - and something as beautiful as a hand-embroidered sheet ought to find its way into this collection.

    I'm stumped for ideas for a name - Steve Byrne may help there as he's good at that. So a tagline or two to get going:

    Beautiful bedding made by hand for your memories
    Hand made linens make memories
    Beautiful bedding for gifts that last

    What do you think?
  • Posted on 3/22/2013 at 3:13 PM Author
    Thank you both! These are such great answers and have me off on the right track!
  • Posted by Moriarty on 3/22/2013 at 3:33 PM Member
    Have fun and make a great shop!
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