Know-How Exchange : Taglines/Names

In the US, "Sprinkles" is both a dessert term and a trademark (https://www.sprinkles.com/). It is already owned as a brand. Your term of "sprinklers" would be associated with garden and lawn watering systems.

Think in terms of who your customers will be and where they are located? Talk with them. Ask how they think about the desserts you plan to offer, what would be something different, something they would really desire?

For a name, you don't want a catchy name just for catchy name sake. You want a relevant brand name (as confirmed by your target customers) that will also be memorable (because of its relevance, it will "catch" in their mind). Very different from "cute and clever" catchy, and more difficult to successfully develop.

Keep going, keep asking questions. Hard work and process are the keys to success. Good luck.

To "Hard work and process" I would add inspiration too. Hard work is great, just as long as you are achieving something - and that isn't always the case.

You are young, and I say this as someone who has failed in more businesses than you have opened - don't be scared to put a bad idea away. That's not to say your dreams of Cupcake Heaven are wrong, only if you find you don't enjoy it, there's no demand - or whatever else, think hard if you want to continue. There is always the chance that someone you ask about cupcakes, sprinkles or whatever will say something like "well, I don't need those because of Sprinkles.inc - but we do need someone who can supply us with ready-mix cake filling". So keep your ears open and your eyes wide. Clients are always the key to a successful business, and many a time a business has been founded on something they almost said by accident.

The basics of starting a business is to get something rolling that's small. Earn yourself a dollar and you will have learned a lot about business by then!

As to TAGLINES - we need to know a lot more about how you intend going forward. Your list of goodies doesn't tell us who you intend selling them to - businesses, private customers? Are you opening your own bakery or just a shop or ... what?

All this needs establishing - and as I say, getting it wrong now is perhaps the most important thing you can learn. Because it means that anything you do afterwards will be a lot more right. Plus, you're young and don't know your own business strengths, and these are only discovered in the real world by giving it a go. There is literally no other way.

Success!