Question

Topic: Taglines/Names

Which Of These Taglines Do You Like Best?

Posted by Anonymous on 3/24/2013 at 3:09 PM ET 125 Points
Hi,

Please give me your opinion on which tagline you like best (or suggest another) for our new marketing company that targets small business owners who are afraid to market.

We provide marketing ideas that suit the owners strengths. We coach using marketing strategies that owners are willing and able to execute based on personality strengths using methods they enjoy doing.

Possible Tag Lines:

Marketing you love to do
No fear marketing
Marketing you enjoy!
Your strengths marketing
Marketing for the rest of us
Custom marketing
Marketing that fits you
Our ideas - your way
Fearless marketing - made easy
Marketing your way
Easy ways to market
Marketing designed with you in mind
Marketing styles for you
Marketing that suits you
Fearless marketing - your way

Thank you for your comments!


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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/24/2013 at 3:15 PM Accepted
    Are your prospective clients really afraid of marketing, or have they simply not seen the ROI of past efforts?

    Are you doing the marketing for them, or teaching them to do it themselves? A number of your taglines lean one way, but not the other.

    And why should people entrust their marketing to you? What makes your approach better/different for their needs?
  • Posted on 3/24/2013 at 4:40 PM Accepted
    What is the name of the company? Does it communicate what you do or the benefit a client should expect? Coming up with a tagline in a vacuum virtually ensures that we'll get it wrong.

    Without understanding your target audience, marketing strategy and the company name, trying to pick a tagline is a fool's errand.

    And, of course, we'll need the answers to Jay's questions above.
  • Posted on 3/24/2013 at 6:26 PM Author
    Hello,
    Thank you both for taking the time to respond to my question!

    I apologize for not providing enough details about the situation to
    allow for an appropriate response.

    Here are the answers to your thoughtful questions:

    Are your prospective clients really afraid of marketing, or have they simply not seen the ROI of past efforts?

    Yes to both questions. They have not seen the ROI because they have chosen methods that are not the best suited to their personality. For example a mortgage loan officer who knows they need to "network" with Realtor's but is an introvert. Another method of marketing to Realtor's is a better choice for this person who is never going to be successful in face-to-face networking situations.


    Are you doing the marketing for them, or teaching them to do it themselves? A number of your taglines lean one way, but not the other.

    We are teaching them to market for themselves, but offer some coaching on how to do the right things as opposed to doing it for them.

    And why should people entrust their marketing to you? What makes your approach better/different for their needs?

    We target small business owners who have not been successful with their marketing efforts in the past or those who have not even attempted to actively market. We are completely different than most marketing companies because we focus on the business owner and creative marketing methods that are comfortable for the business owner to execute, therefore will execute. We find most business owners do not enjoy marketing. We offer them marketing ideas and systems designed around the owners personal strengths.

    What is the name of the company?

    The name is: Creative Business Marketing


    Does it communicate what you do or the benefit a client should expect? Coming up with a tagline in a vacuum virtually ensures that we'll get it wrong.

    I agree and apologize for not providing sufficient information in the original post.

    Without understanding your target audience, marketing strategy and the company name, trying to pick a tagline is a fool's errand.

    Thank you again, gentleman for your questions, feedback and insight.
  • Posted on 3/24/2013 at 8:15 PM Accepted
    Given the name "Creative Business Marketing" your tagline should focus on your target audience and the benefit.

    Example:

    Easy Solutions that Work for CityName Merchants
  • Posted by Jay Hamilton-Roth on 3/24/2013 at 10:27 PM Accepted
    The Right Approach For Your Needs
    Easy-Does-It Solutions
  • Posted by Moriarty on 3/25/2013 at 6:23 AM Accepted
    Your second post was far more enlightening. I don't buy the "fear" angle on this, there's something else in this mix that these guys don't do marketing. Now I say this as someone who is in your niche - and I find it important to discriminate between two kinds of potential customers. Those who haven't tried marketing (or have failed) and don't want to try again - and those who haven't tried marketing (or have failed) and something keeps niggling them to have another go.

    That niggle is your key to all this. What's more, that niggle is pretty well unique to you. It is what connects you to your customer - and it is this uniqueness that connects a business to its customers too. Finding that is your job, isn't it?

    Now I happen to target the southern hemisphere and south Asia. Where are your target businesses based? Who do you get on with best? Are you local, US or worldwide? Do you like sitting down with them to talk things through or can you do this just as easily by phone (as I do - then I fly out).

    With that information - and anything else that might pop into your head - there's a good chance I can come up with some snappy taglines.
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