Know-How Exchange : Taglines/Names

Who are your customers, and where are they based (right now). What makes you their choice and not one of a hundred others they could call because they're higher in the search rankings than you are. You need to think what you can offer that makes you their choice - and when they put their needs into the search box you are on page 1 not page 11.

This needs to be anything except price and speed. Anybody can do that, and everybody claims it. If you claim it you won't be on Google page 11 you'll be on Google page 31.

Your prolbem is that you are entering a densely packed market where most people offer precisely what you are offering already. Most of your target clients will already have deals sewn up with their own logistics firms. How are you going to persuade them to move over to you when they already have these people on speed-dial?

Answering that one issue will stamp out some marketing real estate for yourself. It will also make finding a name much, much easier. Because at the moment, it isn't easy and all we could come up with is generic stuff. So let's hear what you'll do and we can do the rest!