Question

Topic: Taglines/Names

Medical Products Distributor Needs A Tagline

Posted by Anonymous on 3/28/2013 at 8:52 AM ET 250 Points
We are an established name in Radiology specialty of medical industry. We want to have more medical specialties in our distribution business. So, we want to change our tagline from:"everything in x ray under one roof" to something more appropriate which can enable us to shed our only x ray people image. We have also created a new logo to change our image.

Please pour in ideas for a new tagline.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/28/2013 at 10:15 AM Accepted
    What's the name of your company?
    What other medical specialties are you targeting?
  • Posted on 3/28/2013 at 10:42 AM Author
    Name: Rege Imaging & Cinefilms (P) Ltd.

    We no longer do Cinefilms but only Imaging.

    New medical specialties: Dental, hygiene solutions, more medical equipment and devices.
  • Posted by Jay Hamilton-Roth on 3/28/2013 at 2:56 PM Member
    (Aside: Given your name is x-ray specific, you're likely to have problems convincing new accounts that you also have other specialties.)

    You might simply make your tagline into a short list of your offerings: X-Ray | Dental | Medical Equipment.
  • Posted on 3/28/2013 at 5:44 PM Accepted
    I give up: Why are you keeping Cinefilms in your name if you no longer supply them? It seems to me that a name modification might be as important as a new tagline.

    Also be careful not to lose the focus on your core business. Medical Imaging is different from [generic] medical equipment and devices. Are the "equipment and devices" all related to imaging, or are you trying to creep into other lines of business?
  • Posted by Moriarty on 3/28/2013 at 6:28 PM Accepted
    Ideas for a tagline:

    Every medical image you could want
    All the medical imagery you can dream of
    Medical imagery: technological insight
    Medical imagery: every technique under one roof.

    What do you think?

    I happen to think that your name is old fashioned in today's bustling world, no doubt your customers know you by that name. A careful campaign could see that changed without your customers wondering where you disappeared to.
  • Posted on 3/28/2013 at 9:36 PM Author
    @mgooodman yes we are trying to enter more generic equipment business. Changing company name is out of question, rather adding a company may be easier. Say a "Rege Medical Systems" would be more appropriate for this.
    Is it easier to come to a tagline now?
  • Posted on 4/1/2013 at 7:21 AM Author
    Any more suggestions?
    We want to give a message of quality products, good customer service, trust, etc.
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