Question

Topic: Taglines/Names

Packaged Drinking Branding

Posted by Anonymous on 3/30/2013 at 7:29 AM ET 25 Points
purified drinking water plant required best branding name
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  • Posted by Jay Hamilton-Roth on 3/30/2013 at 8:13 AM Accepted
    Does the plant have an "old name"? If so, what is it? Why do you need a new name?
    Who should the name appeal to? Why? What makes your water better than others'?
  • Posted by Gary Bloomer on 3/30/2013 at 8:41 AM Accepted
    Do you want to create attention for the plant (and if so, why?), or the product?

    A name alone will not "brand" you: only time and the delivery of a great experience that
    people want to repeat and that people want to tell other people about will do that.
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