Question

Topic: Taglines/Names

Help Me Name My Company!

Posted by Anonymous on 250 Points
I have been struggling with ideas for a Home Staging and Redesign company. I am open to any new ideas and if you could let me know which company names you like that i have come up with.

Thank you so much!!


Fresh Impression Interiors

Creating Fresh Impressions

Fresh Impressions by Cassandra

Revived Spaces or Revised Spaces

Alluring Designs
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RESPONSES

  • Posted by SteveByrneMarketing on Accepted
    Cassandra's Interiors (of your local area)
    Professional Home Staging & Redesign
  • Posted by Jay Hamilton-Roth on Accepted
    Unless you're known in your region, I wouldn't use your name in the business name.
    Since you are likely to serve a single region, I would suggest putting that region in your name.
    I would focus on a clear benefit you offer - something that others might not excel at - that matters to your audience.

    Here's two ideas to play with: "All Your Home's A Stage" or "All The Home's a Stage" (wordplay based of Shakespeare's As You Like It).
  • Posted by Moriarty on Accepted
    One of the things I consider when coming up with ideas is to focus on what your clients see of you and what you do. After all, they are the important ones here when it comes to decisions. You and I can like what we will - if they don't like it, that matters. So make sure that they get to choose. I used Steve's first idea myself and it worked fine for me (until the US banking crash, that is).

    So how about:

    Cassandra's Impressions
    Cassandra's Home Revivals
    Cassandra's Allure

  • Posted on Accepted
    Who is your primary target audience -- homeowners or realtors? If it's realtors, I'd use the word "stage" so they know immediately what you do. "Staged to Sell ... Fresh Interiors" (or "First Impressions").

    The more focused and benefit-oriented you can be, the better. When you try to do too much, or appeal to multiple audiences, the message can become watered down.

    I agree with Jay, BTW, regarding use of your name in the name of the business. The problem with using your name is that it doesn't mean anything to a stranger, and it takes up space that could be used to position (and sell) the benefit promise.

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