Question

Topic: Taglines/Names

Tag Line For A Home Store

Posted by Anonymous on 4/4/2013 at 9:27 AM ET 50 Points
A family owned home store that sells, kitchens (countertops, cabinets, faucets etc.) Garage Doors, Entry doors, Vanities. Etc. Almost anything you need for a home project. What is a short tagline that you think should be used?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/4/2013 at 9:37 AM Accepted
    Why not simply, "Everything For Your Home Projects" or "Supplies For Your Home Projects"?
  • Posted on 4/4/2013 at 9:59 AM Author
    Thank you for your response Jay, but we were trying for "outside the box".
  • Posted by Jay Hamilton-Roth on 4/4/2013 at 11:31 AM Member
    What's the name of the store? Located where?
    Why are you looking for an "outside the box" tagline?
    If you had a previous tagline, what was it? Why change it?
  • Posted by Moriarty on 4/4/2013 at 11:39 AM Accepted
    Can you tell us why your customers come to your store rather than going to a big builder's merchants? There has to be a reason, and it won't be money.

    I'll give you an example: when we were running the family building business I would do a lot of buying at a relatively expensive family run hardware store (they also did other things too). The point was that they had an amazing range of stuff hidden on their shelves - and all you needed do was ask one of the many staff. Within moments you had all your shopping list.

    Compare that to a big warehouse where the staff didn't know the difference between a monkey wrench and a bag of cement and you'll begin to see why I chose the former. That and if they didn't have it on the shelves the staff looked puzzled. What's more it meant traipsing across town to another merchants for that odd thing. In all you'd save maybe several dollars.

    In the expensive shop you could spend $15 extra - but save yourself an hour and a half of time, fuel and frustration!

    I'm going to presume your store is like the former - and people come to you because you fulfill their needs. What's more, they don't worry about the cost because it's actually saving them money.

    It won't be outside the box, because that needs your input too. (= what your customers think about you).


    Everything you need in one small space!
    All you need under one roof
    Service, style, diversity
    If we don't have it, we know who does.

    What are your thoughts on these - are they in the right direction?
  • Posted on 4/4/2013 at 11:40 AM Author
    There wasn't one before. It's in the Caribbean. A Home Centre.
  • Posted on 4/4/2013 at 11:47 AM Author
    Not bad but let me share what I came up with and see if you can help me along.

    The destination for your renovation

    First stop for your renovation needs

    Improvement starts here

    Let us upgrade you
  • Posted by Moriarty on 4/4/2013 at 12:04 PM Member
    Well it was a shot in the dark!

    I still want to know why your customers come to you - instead of the big guys? Because when you are up against that sort of price-commodity-size, there's always room for the small business to get their share.

    Do you have EVERYTHING? (= a one-stop shop that sells gravel by the ton, cement - everything down to those annoying little screws you drop when fixing an outside lamp???) How knowledgeable are your staff?

    In the meantime - taking your ideas

    Everything improvement
    first stop - one stop - no more searching!
    The home of renovation

    Mix 'n match! What are your ideas and thoughts - and most importantly: why do your customers come to you and not the big guys? You sell big stuff, and you are selling it - which means people are buying it! Sure, that's easy to say - my point is **why** are they buying it. That "why" is the clue to your tagline because it fits in with what they are already thinking - only need reminding about.
  • Posted by AA/Swap on 4/5/2013 at 2:46 AM Accepted
    Well short and precise tag line can be -" the renovation shop ".
    Perhaps you can also consider ' Home Center '
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