Question

Topic: Taglines/Names

Dog Treat Business

Posted by Anonymous on 4/9/2013 at 2:16 PM ET 250 Points
I am starting a dog treat business and am in need of a clever name and tag line Any ideas are appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/9/2013 at 2:21 PM Accepted
    Are you making the treats? Selling them where? To who? What makes them better than the other treats in the market?
  • Posted by Moriarty on 4/9/2013 at 2:43 PM Accepted
    Who are the customers you wish to sell these to? Dogs don't eat treats, they just run off with the butcher's sausages without paying.

    When you look at your business from the point of view of your customer, taglines often write themselves. What is the one thing that makes your treats special that nobody else's do? This is the key to a good tagline, especially when looked at from the point of view of the pet owner. That's when the taglines are catchy, not because they're clever but because it catches the clients' eye.

    Names (suggestions only - we need more info)

    "Woof woof"
    "Hey, Fido!"
    "Sit"

    Taglines (ditto)

    "Because you're a dog's best friend"

    I really can't do better than that right now! M
  • Posted by SteveByrneMarketing on 4/9/2013 at 2:58 PM Accepted
    There have been many requests for dog treat names and taglines. Click this link to see solutions that may appeal to you, and also provide you with more insight for your criteria.

    https://www.marketingprofs.com/ea/csesearch.asp?cx=001703601220670181629%3A...
  • Posted by Gary Bloomer on 4/9/2013 at 9:42 PM Accepted
    Why do you think the name has to be "clever"?
  • Posted on 4/10/2013 at 12:25 AM Accepted
    Ok, the tag line could be "Bone Apitiete".
    Name could be simple your name + Dogs Treat.
  • Posted by stacy.jean on 4/10/2013 at 6:35 PM Accepted
    Chewy's!
  • Posted on 4/14/2013 at 8:20 PM Author
    I want the name to be clever so it stands out
  • Posted by SteveByrneMarketing on 4/14/2013 at 10:16 PM Member
    The Flying Freckled Fido's (Dog Treats) ... conjures up a mental image and stands out, if that's all you really require from a brand name. But any dog treat business could choose this solution. It would not be a uniquely good solution for your brand.
  • Posted by Moriarty on 4/15/2013 at 2:05 AM Member
    Your name needs to be catchy with YOUR customers, not anybody else's. Great names - names that stand out - can backfire - and people might think "dog treats" and go to the local supermarket and buy someone else's.

    So whatever you choose, do test it on your target audience!

    I was listening to the radio a few days ago - "You get a 20 year guarantee. And we've been around long enough that we'll be there in 20 years' time to ensure that" (or somesuch). I don't remember all the details (I'll have to ask them!).

    **What I do remember is WHO they are and WHAT they do. And not anybody else**.

    That's what you need for your dog treats - only I can't do that without knowing who you are and what makes your treats special. Names like Steve's are fantastic, imaginative, but lack "connectivity" - as he rightly states himself. Believe me, with that sort of help from you, we can do something really great - and catchy.
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