Question

Topic: Taglines/Names

A Name For Crm Tool

Posted by Anonymous on 4/12/2013 at 12:20 AM ET 125 Points
My company has developed a crm tool.But we have to name that tool.Can you please suggest a name for my crm
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  • Posted by SteveByrneMarketing on 4/12/2013 at 12:29 AM Accepted
    What does your crm tool do? and for who, how would you describe your target audience? What benefit(s) will they receive by using your product instead of the competition's product? The crm segment is a very crowded niche/segment. You will need an advantage to win.
  • Posted by Moriarty on 4/12/2013 at 3:29 AM Accepted
    What question does your perfect customer ask that your CRM is the answer? What businesses are looking for a better customer management tool? Why are they looking?

    Knowing this will unlock the doors on the treasure trove that is the perfect name. Because you don't need a niche as such, you need people asking questions. Find that question and you are half way there.

    When we know this sort of thing we can come up with some inventive ideas - and maybe, just maybe you will like one!
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