Question

Topic: Taglines/Names

Affordable Home Cooked Pasta Dihes

Posted by bonggayvillaroman on 250 Points
We have a fasfood serving italian (pasta, paninis, pizza) food. Target market are college students, prices are very affordablle. Unlike other fastfood, we serve our dihes as fresh as possible, free from msg and other preservatives. We resemble home-cooked style of cooking. I want these qualities to reflect on our tagline.
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RESPONSES

  • Posted by SteveByrneMarketing on Member
    What is the name of your business? Is it a restaurant, food stand or?? Where are you located - country/region/state? Do you have competition near by? What do your customers say about why they choose your place? What does "as fresh as possible" mean?
  • Posted by Moriarty on Member
    Now: a word of warning. Being cheaper only tempts other businesses to undercut you. Even students will save up to have a really good meal, or will stretch their budget in other ways so as they get to eat food that makes them feel great.

    A few ideas -

    wafting scents of oregano and pepperoni.
    fresh, tasty, healthy
    take home a proper meal for a change

    What do you think?

    You could always have the extractor fan from your kitchen blowing onto the street (if that's allowed) to waft the aromas around. There's a restaurant near me and around the back it always smells of home - charcoal fires and spices; I grew up in Asia. It's a great advertisement for a restaurant, as people who are hungry will be tempted by a nice smell.
  • Posted by Jay Hamilton-Roth on Accepted
    Delicious, Natural, & Affordable (It's our DNA)
  • Posted by bonggayvillaroman on Author
    Well, the name of my restaurant is tutti dolci (all sweets in italian). I really appreciate your suggestions but the thing is i really would want that the word "pasta" would be included in the tagline. As to answer the question where we are located, my restaurant is in the philippines. Well, many fastfood here would make use of heavy preservatives and extenders just to be able to lower their cost. We don't. It's a corporate effort to serve the healthiest, freshest, ingredients as possible without the hefty pricetag.
  • Posted by bonggayvillaroman on Author
    I know theat we kinda made a mistake naming the reaturant as it is. I just took it from my sister, and since it sounds nice. the thing is, i never really considered the fact that it wouldnt exactly describe what we are selling. The reason why i would like to have a tagline that would include "pasta" in its wording. Thanks again.
  • Posted by SteveByrneMarketing on Accepted
    Healthy Pasta That's Delicious
    Affordable Fresh Heathy Pasta
    Pasta - Fresh - Delicious
  • Posted by Jay Hamilton-Roth on Member
    Pasta: Delicious & Nutritious
  • Posted by Moriarty on Member
    How about

    tutti pasta
    fresh Italian food.
    Italian food, healthy and fast
    Italians love it fresh, so do we*
    Fresco Italiano!
    Cucina Italiana
    Delizioso Italiano

    You named your restaurant in good faith. Stand by it, and prosper.

    *A friend is in Italy right now and says you simply cannot get nicer food from nicer people!
  • Posted by bonggayvillaroman on Author
    I really appreciate all your suggestions, i know ideas don't come easy. However, most of the taglines suggested were already being used in this country. At the very least similar. Anyhow, im still willing to wait for other ideas you can pitch in. Thank you for all your answers..i truly appreciate it.

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