Know-How Exchange : Taglines/Names

The name need to be relevant and salient, NOT catchy.

This means the name needs to connect with a desired outcome, a promise kept, or a dream that only you can make come true.

What is your background and experience? What makes you different? Where are you? What area or town will you cover? What ages of kids will you arrange parties for? What other kinds of events have you organized, planned, and successfully delivered, to whom, and with what kind of consistency?

As Gary says, we need to know what makes you stand out. That's you, and not other people offering the things you do.

Your name needs to be catchy with YOUR customers, not anybody else's. Great names - names that stand out - can backfire - and people might think "it's Cherie's party next week" and go and hire someone else!

So whatever you choose, do test it on your target audience!

I was listening to the radio a few days ago - "You get a 20 year guarantee. And we've been around long enough that we'll be there in 20 years' time to ensure that" (or somesuch). I don't remember all the details (I'll have to ask them!).

**What I do remember is WHO they are and WHAT they do. And not anybody else**.

Because that stuck in my mind, first time - that's the kind of "catchy" you want. And I'm not even looking to have my gutters fixed!

So let us know! Now you are going to have to choose your name now, you can always change your tagline later as things progress.