Question

Topic: Taglines/Names

Request For A Name Of A Woman Clothing Line

Posted by t.husna on 4/17/2013 at 6:29 AM ET 250 Points
I have a women clothing line, for women from 25 to 36 years old, classy - smart and with swagg. I still dont know which name I should brand my products. My products are women dresses, African Prints. Thaank you
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 4/17/2013 at 6:40 AM Member
    Where will your clothes be available? Are your ideal buyers looking for " smart and swag"? They may not be. Think about that. Why would someone buy from you rather than from an established department store? What makes your line different? And lastly, a name alone will not "brand" things: a brand is a far more complex thing than you might imagine.
  • Posted by t.husna on 4/17/2013 at 6:46 AM Author
    Thank you Gary, you are right. Could you please explain me more on "And lastly, a name alone will not "brand" things: a brand is a far more complex thing than you might imagine."?



  • Posted by Moriarty on 4/17/2013 at 7:04 AM Accepted
    Let's put this the other way around. You need a name that communicates to your customers.

    That means it needs to show your company's strengths to them. And be focussed on who they are and why they choose you.

    Now: are you selling in Africa, selling African prints by (say) a European firm - and to whom? What is the quality like?

    Now: what do you think of

    African Swish
    Dress African!
    Style with a vengeance (thinking of the bright colours they like!)
    Colour Clash! Vivid African styles for lively women

    What do you think?
  • Posted by t.husna on 4/17/2013 at 7:42 AM Author
    Hi Moriarty, your suggestions are awesome.

    In actual fact, I am in Africa (Tanzania) and I will be selling to African women but also expatriates who are here.The materials I will be using is local made (kitenge or batik).

    I love the names you proposed ...

    Thank you so much
  • Posted by Moriarty on 4/17/2013 at 8:24 AM Accepted
    Which one did you like best? (and don't forget to ask your customers too - they're buying and I'm in Holland so I can't right now!).

    Have you any ideas that sprang from them - and perhaps I can invent a few more for you to try?

    Are you making them yourself? In which case it's tailoring/fashioning too. Can you get them custom made for somebody who wants something really special - or a garment in a particular pattern that they really like??
  • Posted by t.husna on 4/17/2013 at 8:42 AM Author
    I love "Dress African" it goes hand in hand with my fashion Blog www.dresstoimpress23.blogspot.com (visit should you have time).

    For now I am designing only, I have identified a tailor ...in the near future I will also produce them by myself. in related to teh last question, is Yes I can get them custom made,,,

    and yes please give me more of your ideas in terms of names.

    Thank you so much
  • Posted by t.husna on 4/22/2013 at 4:54 AM Author
    Thank you all for your responses. Well appreciated. I am still working on my brand-name ...I have found one yet.

    IN the mean time you truly helped me!!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)