Question

Topic: Taglines/Names

Tagline For Gasoline Station Summer Promo

Posted by Anonymous on 4/22/2013 at 2:32 AM ET 125 Points
I'm thinking of a promo tagline for a gasoline station during summer. Normally, we would give free water or juice to our customers. I want something unique, fresh and out of the box ideas! Thank you!!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/22/2013 at 8:46 AM Accepted
    Are you looking for different things to give -or- are you looking for different ways to announce the promotion?
  • Posted by grantwilliamfinlay on 4/22/2013 at 3:09 PM Accepted
    Your brain needs to accelerate too, grab a bottle!
  • Posted by Moriarty on 4/22/2013 at 5:05 PM Accepted
    Free Igloos? I mean they would keep your customers cool, right? No, perhaps not.

    I guess it would have to be refreshing and memorable. How about baseball caps kept in a fridge? "Keeps you cool* and the sun out of your eyes" (*for five minutes).

    How many of your customers are regulars? They could save up for an in-car fridge?

    How about something scented that is cool and refreshing - or something to go with the airco? "Keeps you cool for longer"

    What do you think?
  • Posted on 4/22/2013 at 5:48 PM Accepted
    If you've done this sort of thing before, look at results from previous years. There's no need to look for something new if the old promotions worked. New for its own sake is not a good strategy. And if you have disappointing results from prior years then it's important to find out why. Otherwise, how will you know that your "unique, fresh and out of the box ideas" are any better?

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