Know-How Exchange : Taglines/Names

Can you share with us the reason that people would choose you and not any other hotel, motel or conference center that offers the same things you do? There has to be something, where you are, your fantastic staff, the fact that there are free bagels???

With that we can come up with slogans that aren't just more noise. Advertising noise means people will arrive thinking one thing and find something else - and walk straight back out again. If your slogan is true to your business, people will find what they are given to expect. That will please them.

Ordinarily, who rents your space and why?

You might want to focus less on a slogan and more n solid benefits: what sets you apart from other spaces in your area? What one thing do you do or offer that no one else does or that no one else offers?

A snappy tagline usually brings more of a smile to those that invented it than those that read it! It can become background noise very quickly if you're not careful.

Concentrate on the benefits you offer, as a friend of mine says "sell the sizzle & not the sausage" and I'd be inclined to think more around networking type sessions where you get a chance to tell people why your facility is so good rather than rely on a tagline (The good old 60 seconds or 'elevator pitch' :) ) and THAT's when a tagline can be of great use as a memory hook - try & think of something pithy & quirky - rhyming helps.