Know-How Exchange : Taglines/Names

@ Jay. We are changing some departments to include our receptionist staff to now be called Concierge Services. We will begin to introduce services similar to that of a hotel/resort by making them more accessible and at the service of our residents. We will also have in room dining menus, arrange for transportation, schedule reservations for dining, etc.

We had no tagline in the past - just Rehabilitation & Health Care Center.

Our current clients choose us because of our customer service and warm environment. We have just never marketing ourselves that way in the past which we are now changing.

90% of the responses we get rate us a perfect 5 stars when we do the discharge planning.

You'll Love How We Make You Feel
The Best Way To Heal
Healing From The Heart

"Rehabilitation & Health Care Center" is a generic name describing a marketing segment (niche) and a keyword search phrase (just google it). There are literally hundreds of businesses, like yours, that incorporate this common phrase into their company name, usually either as ..

1) (descriptive word) Rehabilitation & Health Care Center
2) Rehabilitation & Health Care Center (of city/region/state)

Have you thought of adding a word to your name that will distinguish it from so many others? What do you customers call you "for short"? (something) Rehab or Rehab (something)? Example, "we're going to the rehab by the mall". You can check this out with some informal conversations with your customers (and your competitor's customers).

oh, and google it in quotation marks ... "Rehabilitation & Health Care Center"

"90% of the responses we get rate us a perfect 5 stars when we do the discharge planning." is fantastic news.

Only *why* did they - can you give us a few specifics, actual quotes, that way we can get a view of what they actually see in you. Your tagline really needs to connect - and that means what your customers have already seen in you.

Plus where are you and who do you serve predominantly (as in who are, broadly speaking, your customers)? Where do they come from?

One specific one that comes to mind is we had a lady rehab with us and she originally went to a competitor because it "looked nicer" but she chose us the 2nd time around and said she will never go anywhere else because the care she received was exceptional.

Our customers are typically seniors, 55 & Better and they are local.

The story you've told would do very well on a landing page (should you ever use such a thing).

So let's focus on the "I'll never go anywhere else ever again" - this seems to be the key here. I was going to have a go at a few taglines, only if you can use their own voice it would be way better. They are locals, speak local and will communicate directly to a local ear. Do you have the conversation written down? Can you phone them and get a transcription (with their permission of course)?

The personal approach seems to me to be the key here. After all, that's what you do. It's also what you want to do more of. And by the merest of chances just happens to be what you're fantastic at doing!

I really, really, REALLY want personal commendations. You don't have to write them here, if there's one that fits - that's the one to use. I really can't see a better way to get a tagline!

If you don't have the time for this, just use "I'll never go anywhere else ever again". To me it says everything it should say. What do you think?

I agree with what you are saying and I personally like the idea of using a testimonial as a quote and have brought it up before to our owners, however, like most men when they get an idea stuck in their head, they don't budge with it. ;) It just so happens that they are stuck on using the idea of Where hospitality meets healthcare...or something similar that focuses on both of those aspects. Tis a puzzlement...

So they want a tagline of that sort, right? Oh, dear. They're the kinds of guys I try to kick out of my sales funnel ... it really is a case of them not even agreeing to disagree - I don't mind if they suspend judgement until they see results. Only if they don't want to do things my way*, I don't want to work with them ;-) ;-) ;-)

I guess you can use a quotation somewhere in your blurb? They can't argue with that, can they???

So: let's have a go at some taglines that they might like. As ever I add the caution to ask your clients what they think, as they are the ones who are buying. Not you, not me and not the management for all their skills and personal knowledge**.

... and now I've got an ear-worm "hospitality meets healthcare" stuck in my mind and I can't dislodge it.

Because Healthcare is Hospitality - - - Owzat! (as the English cricketers say!)
Making Healthcare Hospitality

I can't think of any other permutations ... sorry! Are these any good??

(*That is to say, looking at things from their customers' point of view!)
(**I worked as an industrial designer in Germany and the managers who chose always said that they understood their markets and all that baloney. Did they? Nope. My immediate senior designer went on to style the A-Class Mercedes - he knew what would blow customer's minds!!)(It blew Daimler Benz's too ... )