Know-How Exchange : Taglines/Names

Let's ask a slightly different - and way more informative question: who will buy the properties you sell? That is to say, who are your customers? What will they see in your company that makes them choose you?

There will be something - and that 'something' is key to your name (or your tagline, the short description that often accompanies a business name).

More to the point, it is always better if this doesn't infer that you are cheaper, faster or more efficient, because anybody can do that. Which means anybody will be able to undercut you. It's the easiest way to find your business undermined!

So have a think about what would make you special to your customers. That's when naming becomes easy. When you know, tell us and we can come up with other suggestions that your customers may also like. They're buying after all, so the choice of names really is theirs!

Let's hear from you!

Who specifically will you buy and sell properties for? Where? Why might they hire your services (instead of your competitors)?