Know-How Exchange : Taglines/Names

I am not sure what do you mean by " we need to know your story" ...

It is a hotel with 27 rooms, a back garden, pool, sauna, spa, restaurant, bar. The hotel is in a (not so high) mountain area where people can sky or cross country sky in the winter (more beginners and/or kids) and do lots of other outdoor activities in the summer.

I hope this answers your question (Moriarty).

Hi there - let's put your question the other way around. Because you want a unique and catchy name (etc). The problem is that the hotel is anything but unique.

How many hotels are there with 27 rooms and a spa, etc (hundreds of thousands) - narrowing this down to hotels of this kind in mountainous areas you have tens of thousands. Both winter and summer you then have thousands.

So say there are 3500 hotels like yours, sure that's worldwide, it's still a pretty big range of choices for a visitor.

"Wait, you say, we're in Belville Colorado and we have rodeos in the summer and ice-tattoos in the winter" - and then you continue "people like us because we don't have a lift and everything's on the ground floor and people with wheelchairs can get everywhere"

Okay, so I made all this up, only it's the sort of thing that makes an otherwise ordinary hotel that little bit different. I'm after the special things that you do as hotel owners that bring some real character to the visitor's experience. Make it special and they'll remember it for all the right reasons.

Then they'll come back.

That's why we need your story. Yes, a little hotel that's open in summer AND winter isn't that common people don't go to Chamonix in the summer for the skiing - or anything else - do they? They can go to your hotel and have a lovely holiday.

I still want to know that special something that you do that makes their visits something to treasure.

Does this help any?

What did you do before? Did you get any customer reviews for that work - because the customers will find the same sorts of things in you that they liked. I use reviews from my decorating company to bolster up my marketing business. Because the things my customers saw in me then are the things that people will like about me as a marketer.

Knowing what kind of sparkle *you* can bring to a tired old hotel is the key to your having a great tagline.

For Moriarty:

This is indeed the right question to ask: why are we unique ? What makes us (the hotel) special ?
We have asked ourselves that as well and we're still struggling finding a decent answer. That is the reason we also looked up for ...help :)

The facts that we came up with (not very original, that is why I said we don't have a decent answer yet to what makes us unique) are:

- the hotel/area adresses both summer and winter holidays
- the hotel has a garden in the back & it is situated on the main street (so everybody drives by)
- the hotel is also 5 km away from a major/big/busy during the season resort so we though we can offer that "unique" relaxed vacation, away from the crowd but still close enough to enjoy all the advantages of that area/main resort.
- the hotel is pretty outdated and with an old style (like the majority of the hotels in that area) and we want to bring it up to date into a modern and classic/boutique style (from a family hotel). Comfort an style for a reasonable (average) price ...

On a more general aspect:
- the area is known for its outdoor activities: skying, bob sleighing, summer sleigh track, mountain biking, mountain boarding, hiking, BMX, fishing, site seeing (some historical sites and lot of nature, caves), one amusement park, a few lakes ....
- the hotel has 3 floors and no elevator so we're definitely targeting active/sportive people that can go up and down the stairs
- there is a (25m) swimming pool with a sauna and a wellness area (where a beautician/masseur offers her services)
- the hotel has its own restaurant (pretty big), a cosy bar, a conference room and a bowling track.

Well...that's what we have until now, to keep it short and concrete so I hope it can help you ...help us :)

Many thanks in advance !

Hello everybody,

I am sorry to say that I did not find what I was looking for: a catchy and original slogan for our hotel so I will have to close this question now (according to this site's rule, if I understood correctly).

Many thanks for your participation,
Cornelia


FYI: Due to our lack of (original) inspiration for something else, we have decided to go ahead with this: "Discover. Enjoy. Remember."