Taglines/Names - Need a tag line for my cake, cookie candy business from Anonymous: MarketingProfs Question 41343

Topic: Taglines/Names

Need A Tag Line For My Cake, Cookie Candy Business

Posted by Anonymous on 5/3/2013 at 12:22 PM ET 250 Points

I have a business that offering candy, cookies, and cakes. The name is The Tasty Pastry. I need a tag line for the business.

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Posted by Moriarty on 5/3/2013 at 12:30 PM Accepted

Your tagline needs to connect you with your customers. What is the one reason they come back time and time again? Locality, quality, service? Whatever it is, it needs to be in your tagline.

Anything else, no matter how clever will do any better.

We need to know what this special something is. That's when we smash the accelerator to the floor and you get some really great taglines.
Posted on 5/3/2013 at 12:33 PM Accepted

as your name itself sounds as a tagline keep your products under it so that people will get to know what to you have got - Tasty Pastry
Cookies | Cakes | Candies
Posted by Jay Hamilton-Roth on 5/3/2013 at 12:34 PM Accepted

Who are you offering your goods to? Where are they located? Why would they want to buy from you? What makes yours' the better choice?
Posted on 5/3/2013 at 9:04 PM Accepted

Why do you think you need a tagline? What do you want it to communicate?

Who is your primary target audience? Where? Who is the competition? What makes your product different/special? Why should the target audience buy from you?
Posted on 5/8/2013 at 10:02 AM Accepted

I owned a commercial bakery for a number of years. As we did not sell to the public our tagline was geared toward the restaurants and their needs. Think about who you are trying to reach first and what you have to offer them, why it's better or unique. Do you have a website? It's always helpful to get a visual.