Question

Topic: Taglines/Names

Company Name Ideas

Posted by fransjr on 5/4/2013 at 4:31 AM ET 125 Points
I'm starting a Renovation / Property Investment Company, and I need help with a couple name ideas. The name should not limit the company to just the above mentioned. But the main focus of the company will be property renovation / investing.
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RESPONSES

  • Posted by Moriarty on 5/4/2013 at 6:03 AM Member
    To whom are you offering this service? What one thing means a prospective customer will choose you out of all the competition.

    A warning: in the last decade I have closed two businesses in this sector. Life is tough out there, and I have learned some of the answers. One is to meet your customer's needs - the other is not to be cowed into taking work at any price.

    We know the "what" - the "where" and "whom" are missing - along with that special something that only you can bring to a project. Tell us and we can do the rest, and that's a promise. Okay?

  • Posted by Jay Hamilton-Roth on 5/4/2013 at 8:16 AM Accepted
    Why not create an "umbrella name" (something like XYZ Corporation), and have different names for each division (property management, renovation, etc.)? That will allow you to have better names that are more targeted to your prospective customers, rather than either creating a generic name (which doesn't mean much) or a limited name (that you may soon outgrow).
  • Posted by fransjr on 5/4/2013 at 8:17 AM Author
    The company will not provide any service to anyone specific at this stage. I will use the company to buy properties, renovate them and rent them out, or just buy investment properties. The company will be in Pretoria, South Africa.
  • Posted by Moriarty on 5/4/2013 at 8:48 AM Member
    How about BestInvest? https://bestinvest.co.za/ isn't used - it's not available; best-invest.co.za is available.

    You're in Pretoria - does this mean you'd prefer Afrikaans?
  • Posted on 5/4/2013 at 11:01 AM Moderator
    Since nobody really needs to notice or remember the company name, pick something super-generic, like "ABC Enterprises." Nobody will notice or remember that.
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