Question

Topic: Taglines/Names

Taglines And Slogans Regarding Laser Toners?advise

Posted by Anonymous on 5/8/2013 at 2:07 AM ET 250 Points
In keeping with IT developments in office automation, Laser printers have become a basic necessity for any corporate entity, where Annual Laser printing cost may run into millions of Rupees.

All the leading Laser Printer manufacturers i.e. HP, Cannon, Samsung, Dell, Brother, XEROX, and Lexmark etc, to capture the major market share, offer the various models of Laser printer in the market at a very low price tag initially and later they built huge margins on toners and sell these at a very high price, thus resulting in high cost of printing for all users.

Virtual Imaging Inc. Canada is a North American Company, the 3rd largest manufactures of the original branded replacement Laser Toner Cartridges, “Virtual Imaging Products” are well known and recognized brand in Canada & USA, and has a sizeable share in both the markets. Now here in Pakistan to cut your printing cost, Gestetner Pakistan – Hascombe BS has launched the premium laser printing cartridge with brand name of lasertech.

Product Price & Performance:
The Lasertech toners bends the value curve offering original OEM Quality product and documented 99.2 % performance ratio in Quality & yield with one Year warranty and pricing up to 50-60 % below the HP prices. We also offer that all the Laser printers of your organization using Lasertech toners will be serviced free of cost round the year.

YEILD Comparison with HP:
Lasertech per cartridge Yield Comparison with some HP models is appended below.
LT YIELD HP YIELD LT Price HP Price
2,500 2,500 2790 6141


LT to Hp Price Diff % here LT is Lasertech our toner
58.94
we are comparing with HP toner our competitor

Product Warranties & Guarantee:
• All Virtual Imaging Inc. Canada products are manufactured under strict quality control with ISO Certifications ISO 9001-2008 and 14001 and for yield standard ISO 19752 & 19798.
• Each Lasertech cartridges is sold with one year Product Warranty.
• Every printer using Lasertech toner cartridges will be serviced free of cost round the year.

kindly give some advise regaring prices how much cost we should cut and give logic so that we can cover th emarket easily and
"GIVE SOME TAGLINES AND SLOGANS"

TARGTED AUDIENCES:
CORPORATE SECTORS AND EDUCATIONAL INSTITUTION
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RESPONSES

  • Posted by Gary Bloomer on 5/8/2013 at 6:25 AM Accepted
    No. Competing on price in this niche will drive other prices in the same niche down, which erodes margins for everyone, thereby: every supplier loses money.

    Competing on price in this kind of niche (where margins are slim) is a fundamentally BAD idea ... UNLESS you can buy in huge bulk, command Net 90 day terms, and sell, reorder, resell and reorder again multiple times before the first wholesale account is due, giving you leverage through inventory turn.
  • Posted by Jay Hamilton-Roth on 5/8/2013 at 6:17 PM Accepted
    Pricing is something you need to figure out based on your market research & margins.
    Tagline: OEM Quality (Toners) For Less.
  • Posted on 5/9/2013 at 6:59 AM Author
    how much price i should set how much difference should compare with the Prices Of Hp prices
  • Posted on 5/9/2013 at 7:00 AM Author
    I need Slogans and Taglines as well kindly give 5 slogan and taglines for Laser toner for laser printers waiting
  • Posted on 5/10/2013 at 11:36 AM Author
    Can you please help me out i want a taglines i give you all thee information i got please kindly suggest some taglines and slogans urgent thankyou waiting for your reply
  • Posted by Moriarty on 5/16/2013 at 6:07 PM Accepted
    I spent quite some time on your last question. I wanted answers to things that are quite specific - and all you come back with is more unfocussed waffle. Your company is the perfect prey for the unscrupulous advertising agencies who prey on unsuspecting business owners. They will give you exactly what you want - and charge you **way more** than I would.

    That is doesn't work is neither here nor there. Nor would you notice either. Because the things that will make a tagline work - and work well - are the very things you don't take any notice about.

    The markets you're entering are TOUGH. When I mean tough, I mean if you go at them head-on you'll need more than armour plating on your tank to withstand the barrage of shells you'll head into. Your advertising will be blown out of the water before it's even left its moorings.

    Either that or you'll spend way more than you'd hoped and get way less back. Well, when you ask "how much should we cut from the price" I know full well that you're not serious about the quality of your product.

    Because if you were you'd ask something else. Because that very attention to detail is what's needed in a modern commodity market. It's what makes you stand out from the crowd, and makes it worthwhile spending that little extra on.

    Only you'll shout and scream and stamp your feet and say I didn't come up with a tagline.

    Well guess what, I'm not going to.

    Why?

    Because I can't.

    There's nothing here that will make a tagline that'll speak to the millions and millions of people in the "corporate sector". All of whom are guarded by gatekeepers who have their own gatekeepers - and they are guarded by gatekeepers. Because the level you're entering at is the one where the decisions have already been made and all the person who sees your advertising has to do is click past it and get to the place they're told to go.


    Either you're special - or you're just another has-been. In four years' time someone will have out run your business and be faster, cheaper and longer-lasting. All that investment you've made will be sitting idle apart from fulfilling a few residual orders.

    The choice is yours.

    Just remember that there's an entire industry based on fulfilling your needs - and as one acquaintance of mine put it his job as a marketing and advertising chief was to be "the chief bottle emptier". That ain't how I work.

    I think you know that.

    What's your spend? (in tens of thousands)
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