Know-How Exchange : Taglines/Names

There's a sure-fire way around the creative block: think what your clients see! You'll never have the time to write it all down ;-)

Okay, so let's get serious here - what can you do, offer and give that makes you special? Whatever it is, no matter how tiny (and it will be small - that isn't the issue, it's different, okay?) that's your starting point and everything you do will be focused on this.

Why?

Because that's the "how" in how you do things. Everything you do is colored with this specialness. Nobody else will plan weddings like you do. Focus on that, and there'll be no infringements of your best friend's wedding planning business - because you're still different people.

How do you find this? Ask those who you planned a wedding for. Just ask them what things you did that made you special. Don't look for the obvious things - look for the things that aren't so obvious and you'll find that many of them either say it or allude to it. Plus of course, you've then got some great recommendations that will tell prospective customers how you go about things.

As to the "showcase what you do" - that's fine if you have that sort of money. Focusing on what your customers like about you is entirely different. It's taking the freshly baked ryebread out of the bakery window and wafting it under the noses of passers by. Some'll like it, some'll hate it. The ones you want are the ones who smell it and stop in their tracks.

Remember that nobody can do this in the way you do it. Anyway most firms just put all their wares in the window and let it sell itself to whoever comes along. Get pro-active and save yourself a lot of time and money.

As to spellings, I mis-spell many names and the search engines tell me it's something else - and if folk are living in your area and writing your name incorrectly, the search engines are bright enough to recognize that they're looking for you and will say so. That's their job after all.

None of which has gotten you a name, and until we get some feedback there's not a great deal we can do that'll be unique to you. Oh, and it's great when the author gets involved, then there's usually a barrage of suggestions! Let's have it!

Focus on a name that connects with your region. That's where people will be looking for you. And that's where you'll be compared with your competition. So, focus your name on what would truly make people want to hire you.