Question
Topic: Taglines/Names
Tag Line For Slices Restaurant
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I need help for a tagline. I'm going through a rebrand exercise for Slices Restaurant. They do 50% pizza and 50% kitchen, the name implies pizza but they want to distill that it is more than just a pizza joint.
We also want to change the menu as it is outdated. We are going for a fresh, quick/easy/simple modern italian. Here is some more information:
VISION STATEMENT
To provide an amazing, exciting atmosphere for clients.
Slices will be the first choice for clients who want to go somewhere local for breakfast, lunch or dinner 7 days a week. Our food will be quick, easy and more importantly tasty. Slices will compete aggressive against its competition and will offer a great combination of pizza and kitchen cuisine.
Slices will be positioned based on the following brand values:
- Friendly service that is quick and always there.
- Customer focused.
- Never substitute on quality and offer healthy pizzas.
MISSION STATEMENT
To ensure that each guest receives prompt, professional, friendly and courteous service. The food will be healthy, quick and great tasting. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them.
VALUES
- We place the customer first in everything we do, from the moment they step into our restaurant til the moment they leave.
- We harbour a proactive and developing work environment for staff so their personality can shine through.
- We are focused on building a better experience through understanding our customers.
- We continually strive to improve.
- Profit means growth.
Any ideas would be greatly appreciated.