Taglines/Names - I want a tagline for my SEO/SEM firm from Anonymous: MarketingProfs Question 41444

Topic: Taglines/Names

I Want A Tagline For My Seo/sem Firm

Posted by Anonymous on 5/24/2013 at 2:00 AM ET 250 Points

I require a attractive tagline to attract clients for my SEO/SEM firm.

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Posted by Moriarty on 5/24/2013 at 7:29 AM Accepted

There are two and a half million results on Google for your search term. What is it that makes your firm special? What long tail search terms do people use to find you now? How can you expand on that to bring in a more diverse crowd - all of whom are still the kind of client who will be enthusiastic about your kind of SEO?

This is the key to a good tagline. After all, if it tells them something that they later find out to be untrue - what are they going to do? What sort of impressions of you are they going to share with their friends?

What makes you special? What expertise can you charge a premium for?

Because clients don't come by themselves. That is, after all, the real secret of SEO.
Posted by Jay Hamilton-Roth on 5/24/2013 at 8:49 AM Accepted

What's the name of your firm?
Who specifically are you targeting?
What can you (uniquely) offer that people deeply care about?
What do you think a tagline will do for you?
Posted by Gary Bloomer on 5/25/2013 at 9:14 AM Accepted

Based on what?
Posted by excellira on 5/27/2013 at 12:38 AM Accepted

It would be difficult to make recommendations without more information about your business and your target audience.