Question

Topic: Taglines/Names

Recruitment Portal Tagline

Posted by mehta.ruchi12 on 5/24/2013 at 4:21 AM ET 125 Points
I'm working on developing promotional content for a recruitment portal and the tagline is 'matching right with right'. Any modifications or extensions?
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RESPONSES

  • Posted by Moriarty on 5/24/2013 at 7:18 AM Accepted
    Who are your customers, how have they found you and why should they take any notice of you? These are people who are waiting around for a job, sitting comfily in their chair watching TV and letting you do the work.

    What one thing can you do that makes them sit up and do something to take their career to the next level?

    Because this is the clue to the effectiveness of your tagline.
  • Posted by Jay Hamilton-Roth on 5/24/2013 at 8:47 AM Accepted
    "Matching Right With Right" doesn't make sense out-of-context. It may make sense in combination with your portal's name, but on itself doesn't explain what you do, for who, or why you.
  • Posted on 5/24/2013 at 5:12 PM Accepted
    Where you find the best people for the job
    Career matchmakers
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