Know-How Exchange : Taglines/Names

I'm starting off by doing service work for residential customers. They would call to fix a leak, unclog a drain, replace an old plumbing fixture, or because they have no hot water. As of now they have no reason to call me instead of someone else because nothing about my company is telling them that I do the kind of work you need or that they are my kind of customer. My main goal is not to do this kind of work full time, it is to do new construction including commercial plumbing, and industrial piping jobs. (This is what my name is geared towards) Now I'm finding out that homeowners aren't as likely to call optimized piping as "Curt's plumbing Co. or something like that. This is where I was hoping a tagline would come in. I also have thought about using another brand like plumber 911 for residential service work. I'm open to any opinions because I think some outside perspective is needed. Thanks, Curtis