Know-How Exchange : Taglines/Names

What you really need is a USP - my point in saying this is that if you have fought this one to the ground, your taglines and copy almost literally write themselves.

The first part of which is what you offer that nobody else does, the others are less important right now, you have enough work establishing what you do.

You had a business, the things your customers have said about you will be much the same. That is, the qualities you brought to the business rather than the business itself. Take all the references and see what generalities you can get from looking through them. This is a long process, it is one that will give you valuable direction in your new endeavor.

Go through the lot of them, make a general statement about each. Quite what that statement is isn't actually important yet. This is only to get a feel. Okay?

Second time through (yes, we're doing this AGAIN!) you'll have a feel for what they're saying. You can now group the wording more specifically. Different words you used can be put under one term.

Can you see what I'm up to here?

Now this second time (and you can do it a third time if you really want to) you're also looking for the customers who are saying something that is out of character from the generalizations. There will be one or two nasty ones, there always are - and that's life. Look for the things really are specific and hit the nail, as it were.

This is the key to what your customers see in your (old) business that will become their focus point for your new one.

Hope this helps! Moriarty xx

Can you share what B3 Integrated Solutions does, for who, and why they purchase from you? Also, why would your clients care that you're the "The Next Level|People|The Process| and Innovation into the 21st Century"? How does this benefit them? How can you prove it?

The word B3 throws me off completely, sounds like a vitamin. Which could be okay when it comes to someone who is astute. But, to be frank, unless you already have a client base then you would probably want to spell out what you do with your company name. Or if you are set on the name, then your tag line should clearly indicate what your company does. Such as, B3 Integrated Solutions "IT Experts for Your Business" or "Expert [The Service You Offer] you can trust".