Question

Topic: Taglines/Names

Tag Line/company Name Needed For Beeswax Candle Co

Posted by Anonymous on 5/30/2013 at 6:39 PM ET 250 Points
I am marketing my beeswax candles without adding any scent as a social innovation company catering to fundraising/charities/schools. I need a tag line that captures the attention of busy parents. Also any suggestions for a company name?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/30/2013 at 6:49 PM Accepted
    Since there are lots of people selling unscented beeswax candles, it's not hard for busy parents to find them. But what would make your candles special to them? Are you simply selling them wholesale as fundraisers, or are you custom-crafting candles for specific organizations/needs? What region are you planning to focus on?
  • Posted on 5/30/2013 at 6:53 PM Author
    Yes, am selling them wholesale as fundraisers. I'm in Canada, and will focus locally. I plan also on doing specialty candles for higher end stores but right now the focus is on fundraisers mostly in schools.
  • Posted by SteveByrneMarketing on 5/30/2013 at 8:44 PM Accepted
    (The) Cause Candle Co.
    (For) Kids Helping Other Kids & Community
  • Posted on 5/31/2013 at 6:01 AM Author
    hmmmm, that doesn't hit me with a wow...however do like the kids helping kids line of thought...but need it to be more of a wow - "ya....i wanna do that!"
  • Posted on 6/2/2013 at 1:06 AM Accepted
    Candles for Life
    Candles for Kiddies
    Candle Kiddie
    Light Kids
    Candle Kids
    Keep It Lit
  • Posted on 6/2/2013 at 6:39 AM Author
    thanks...I like the Keep it Lit - but need a stronger feel that it is keeping it lit around the world - or maybe that's it??!! Keeping it Lit Around the World....is that corny or does it imply that as they buy a candle they're helping someone else on the other side of the world - which is what we will also be doing - donating to charities
  • Posted by Jay Hamilton-Roth on 6/2/2013 at 10:40 AM Member
    Playing off an idea from Steve Byrne: "Bee Cause Candle Company"
  • Posted on 6/2/2013 at 10:51 AM Author
    wow! That's good! Thanks Jay! What do people think of "From Flower to Flame"?? I really like the creative juices that flow here - glad I found this website. Hope I can pay it forward...
  • Posted on 6/2/2013 at 4:50 PM Member
    "From Flower to Flame" implies alot and not specifically towards candles. If this is purily for charitable causes, whether global or not, then the focus in my opinion should be 1) Candles and 2) Cause/Charity. Here are few more ideas to roll with it.

    Candles for a Cause
    Steve and Jay's: Bee Cause Candle Company
    Candles for the Cause
    Cure the Cause Candles
    Candle Causes
  • Posted on 6/2/2013 at 5:00 PM Author
    yaaa, I hear you....only thing is there is a candles for a cause or something very similar already out there so would have to be careful. thanks for your thoughts!
  • Posted by Moriarty on 6/3/2013 at 3:32 AM Accepted
    How about

    Beeswax Beauty
    The Beeswax Flame
    Wick And Wax
    Dipped Specials

    Don't forget that you could also hold 'courses' where gatherings can dip their own candles. It's enormous fun, uses far less wax and makes more money! I've done this in schools and church gatherings and it's a real hit. People like it for the smells alone, and they really have some memories when they go home.
  • Posted on 6/3/2013 at 6:11 AM Author
    Thank Moriarty,
    will keep that in mind....but once again, wick and wax is already taken :(
  • Posted by Moriarty on 6/3/2013 at 7:22 AM Member
    wicknwax.com is available!
  • Posted on 6/3/2013 at 7:26 AM Author
    yaaa, but it's too close to wicks and wax :(
    I do appreciate your help though :)
    Now all I need are sales people...I am all set - the website is almost up and I think I might even have a tagline!!
  • Posted by Moriarty on 6/3/2013 at 8:16 AM Member
    Well done! All the best.
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