Question

Topic: Taglines/Names

Tagline For Outdoors Shop

Posted by msbackwoods on 250 Points
Opening a shop in a small town in Mississippi. Will be an outdoors type shop (small scale Bass Pro)- keeping inventory related to the specific area and season of fishing/hunting, etc. I am a female owned business and would like to keep with a down home southern traditional - mom and pop general store/ bait and tackle shop. Will have accessories, clothing, marinades, seasonings, (no actual firearms) but will have cases, scopes, etc. My building was a restaurant, the kitchen portion will serve as a meat market during the fall deer hunting season. We will offer the service of preparing and packaging wildgame for clients.
Here is where I hit a road block and can't determine which way to go.... The city is small and trying to get back towards the historical aspect and traditions. So I want to try and stay with that type of "theme".
Name of shop is Rack Shack (I KNOW...but a DEER has a RACK!!!)
Also, wanted to play off the word - clothing rack, spice rack, gun rack, hat rack, etc.

Need to stay away from the word PROCESSING, I'm not a slaughter house - not a chicken or meat plant - we simply prepare the Hunter's own product into ground meat, smoked sausages or snack sticks.

Plus everyone is A&B Deer Processing - John's Wildgame Processing...Bob's Processing and Outdoors...

Want to be unique but also want people to know who we are and what we offer. AND to reach clients during the Non-hunting season because we will offer items for outdoors and home spring & summer.

The logo is silhouette of a buck facing forwards with 2 shotguns/rifles crossing each other just - my graphic designer did a great job!

So- any ideas on a tagline...
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RESPONSES

  • Posted by SteveByrneMarketing on Accepted
    For the sake of clarity, perhaps you need two solutions.

    1) For a primary tagline .. "A Traditional Outdoor General Store".

    2) Then a secondary brand/tagline .. "Hunter's Prep Meat Market (seasonal)".
  • Posted by Jay Hamilton-Roth on Accepted
    A Hunter's Best Friend
  • Posted by Moriarty on Accepted
    Bucks into Burgers
    From buck to plate
    Turning your kill into tasty food
    Making real food from raw meat

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