Question

Topic: Taglines/Names

Need Slogan Changing The Va World

Posted by patricia.loehn on 6/3/2013 at 3:08 PM ET 250 Points
I am the Founder of American Virtual Associates - In 1998 I was ASMi - Active Sales & Marketing,Inc. I sold that business which had a lighthouse flashing for a logo.

I recently changed my image to the new look pink/black/white - www.aboutava.com - I am looking for a slogan as I want to stand out from Virtual Assistants - when I think of an Assistant I think of an employee or I work for a boss.

I am branding Virtual Associate as an equal I am on the same playing field - I am not individual. I have a team that works in-house and virtual. I run internship programs. I am developing a coaching program, product manuals, etc. and hoping to start a certification program in 2014.

I have no clue on a slogan. My clients are: Business and Personal Coaches, Authors, I have a client who owns a Distribution business for heavy machinery, I have a therapist. I specialize in systemizing, protocol creation and development, marketing, press release, as well as all administrative and virtual assistant services.

Thank you.
Patti Loehn
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RESPONSES

  • Posted by Moriarty on 6/3/2013 at 4:21 PM Accepted
    Wait a moment - you've got a therapist who specializes in heavy machinery?? ;-)

    So far, this has to do with the things you offer - rather than the benefits, the results you can give your customers. Slogans are all about what you deliver.

    Deliver, deliver, deliver.

    PLUS - what are these guys saying about you? After all, they're buying your stuff. Working out why they choose you over your competitors means that you'll be able to offer them your results in a way they understand. Usually if you take a look from behind the mirror you'll find that taglines practically write themselves.

    Fill in the gaps, and we'll get down to work, okay?
  • Posted by patricia.loehn on 6/3/2013 at 4:31 PM Author
    Hello,

    Ok, I follow. The benefits that I provide my clients are streamlining their CRM systems, developing policies and procedures, training in-house and virtual staff, project management services - saving them time and dollars as I work per second no rounding up time - and Yes, the therapist is partner in a business that is in the heavy machinery interest - (odd I know) - Clients are saying that I save them time, declutter their email, calendar and electronic filing, develop new systems that make sense and are time efficient. Smart, Savvy, and they have said that they love I am always 10 steps ahead and have the ability to anticipate what they need and when they don't understand the patience to explain, teach and assist their needs.
  • Posted by Moriarty on 6/3/2013 at 4:54 PM Member
    Wow! Your "ten steps ahead" is just the sort of thing we can boot into lower earth orbit.

    Your office done and dusted.
    Ten steps ahead of your paperwork.
    Papers all ship shape, letting your business sail.
    Admin wrapped up, so you know where you're going!


    Not very good. I couldn't tie in the ten steps as I'd have liked to, it didn't gel. Sorry :-(

    Perhaps in the morning?


    And a real therapist who also does heavy machinery - that's cool. Now we really could come up with some different taglines for them ... ;-)

  • Posted by patricia.loehn on 6/3/2013 at 8:32 PM Author
    I like the words analyzed, anticipate your needs, business secrets, etc...
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