Know-How Exchange : Taglines/Names

Since the name needs to appeal to your target audience, what details can you share: Who are they? Located where? Age range? Why they'd want to buy from you (instead of the competition)? What makes your product line unique?

The "perfect name" for your product won't make your product memorable and eye catching - that's up to your marketing & products & service to provide.

The perfect name is the name that chimes with your perfect client. Since you don't have any yet, imagine one!

Howard Jacobson is the master of this art - https://askhowie.com Essentially you invent your best client and work out from there. As clients come in, you can change your imaginings to meet the realities of the situation.

The problem you face is that there are too many businesses doing precisely what you're doing - and with as much focus. Unless you have serious amounts of money to spend on marketing you need to focus, and the best way is to start imagining. It's not easy, it still can be done and it is very effective.

When you've had a go, get back to us and we'll set up some taglines that they might like!

Have fun!