Question

Topic: Taglines/Names

Transportation Company Name

Posted by Anonymous on 6/4/2013 at 1:11 PM ET 250 Points
Hello All,

Thanks in advance for your help...

I am taking over a transportation company that needs a new name. We specialize in moving employee's from remote off-site parking lots to job sites. I don't want to constrict my self with a name as I also would like to move into VIP transportation. I have been brainstorming for 2 weeks. So far my favorites were Vertex Transportation and Apex Transportation. Both are already in use. Any help you could offer would be greatly appreciated.
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RESPONSES

  • Posted by Moriarty on 6/4/2013 at 1:21 PM Member
    A question for you: what does "Vertex transportation" say to you? Anything?

    Or nothing?

    Whatever you choose, namewise it needs to reflect what you do in some way (or have an excellent tagline to back it up if it's a little vague). It also needs to speak to your customers. Simply looking at things from their point of view usually sorts the kind of problem you have right now.

    I presume the business is hired by the employers not the employees.

    So what do they expect of you? Getting their employees on site with time to spare.

    A few ideas -

    The Early Bird
    Ten Minutes Early
    Shift Work(ers)
  • Posted by Jay Hamilton-Roth on 6/4/2013 at 2:06 PM Member
    Are you moving vehicles or people?
    Where?
    What would make people choose to hire your services (instead of the competitions')?
  • Posted on 6/4/2013 at 2:41 PM Author
    Vertex means at the top to me...

    We move people. Our market hasn't really been explored locally. We are the only ones going after the contracts currently. What sets us apart from our competitors is the level of service and price point...

    Thanks Again
  • Posted by Moriarty on 6/4/2013 at 5:13 PM Member
    Firstly go for quality not price.

    Did you like any of my suggestions? If not, why not? Then I can try other directions.

    OK?

  • Posted on 6/4/2013 at 5:17 PM Author
    Most of my clients are large companies. I need something that sounds executive but doesn't have the price connotation of executive or luxury brands. My market is pretty blue collar. Our hope is to come up with a single word added to transportation.
  • Posted by Moriarty on 6/4/2013 at 6:13 PM Member

    Express
    City
    Pendulum
    Center

    Any good?
  • Posted on 6/4/2013 at 6:25 PM Author
    I love express and pendulum. Unfortunately those are already being used.
  • Posted on 6/4/2013 at 6:26 PM Author
    I forgot to say a huge thank you for your help with this!!!!
  • Posted by Jay Hamilton-Roth on 6/5/2013 at 12:12 AM Accepted
    Beyond
  • Posted by Moriarty on 6/5/2013 at 8:13 AM Member
    pendulumtransport.com is available. I could come up with more if you can let us know which direction you'd like to go.
  • Posted on 6/5/2013 at 10:40 AM Author
    I think we are on the right track with "beyond" any further suggestions following that line of thought
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