Question

Topic: Taglines/Names

I Need A Name For Our Busienss In Logistcis

Posted by andrewc on 6/6/2013 at 3:06 AM ET 250 Points
We need to rename our business. We are a transport and logistics company that is owned by IMPERIAL Logistics. So we need the name IMPERIAL to be in the name. We have 3 major focus areas and i want our name to reflect that. We offer 1.primary and secondary refrigerated transort 2. we offer ambient primary and seondary transport services,3. we offer warehousing cross dock, courier and breakbulk services. Our customers are retail, wholesale, food manufacturing, agricultural, automtive parts, fashion, mail rooms.We have facilities nationally.
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  • Posted by Moriarty on 6/6/2013 at 4:44 AM Accepted
    I'm presuming this is you - https://www.imperiallogistics.co.za/ it has your "style" where https://www.imperial-logistics.eu/ the Czech guys don't (they're terse - but then, Germans like that sort of thing).

    Firstly, why do you need to re-name the business? Is this management led (dangerous) or a marketing opportunity (that's okay - but not good).

    If it is the latter, what are your customers demanding of you that has prompted this action? I'm not interested in the management, they can f*ck things up well enough just by themselves. So keep them busy, keep them out of the loop if you can. At least until this is all done and dusted.

    How fast can you deliver? What guarantees do you give re. arrival times, damaged goods, quality of service? What are your competitors offering? Anything special that your customers are saying about you - especially the things that prompted a name change. What is your current trading name?

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