Question

Topic: Taglines/Names

1940-50's Cleaning Biz Fun,rememberable Name.

Posted by Anonymous on 6/9/2013 at 7:14 PM ET 250 Points
I want to open a residential and commercial cleaning service but I need a name that stands out. I live in a rural area with many small towns around me. People in these towns are manly older, long standing, well to do church and farming families. Its very hard to be excepted into. So something from an older time that brings a smile to their face.
I will be using eco friendly products, and yard services would be available as well. Family Owned (new to area).
We are in Texas if this helps.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/9/2013 at 9:45 PM Accepted
    Ye Olde Cleanery
    Simply Kleen
    Nostalgia Clean
  • Posted by SteveByrneMarketing on 6/9/2013 at 10:15 PM Accepted
    yellow rose cleaners
    heart of texas cleaning
    true grit, truly cleaned
  • Posted by Moriarty on 6/10/2013 at 12:20 PM Accepted
    Are your best customers the nostalgic type? It's always a good idea to check with them first (or just a sample of likely people, but not your friends. They aren't likely to be buying ...

    In the 40s and 50s you had the beginnings of rock 'n roll, the end of the big bands, the feeling of freedom after the war, it was our step into a dark future with the atom bomb and McCarthy. A great number of changes with air and car travel instead of the railway, TV and radio came on by leaps and bounds.

    One aspect would be to have 1950s graphics and a very ordinary name. As would have been common in the 1950s - and would probably speak more to your target audience than any funnies.

    C Milligan Quality Cleaners est. 1938 ;-)
    C Milligan Domestic Cleaner

    What do you think? Do test these against anything else you choose - just in case!!
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