Question

Topic: Taglines/Names

Tagline For A Small Custom Granite & Tile Company

Posted by dostergranite on 6/12/2013 at 7:47 AM ET 250 Points
A small custom granite countertop and tile shop is looking for a creative tagline for marketing. I want it sophisticated without any "play on words". A good example of what I'm looking for is "The Natural Choice".
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/12/2013 at 8:07 AM Accepted
    What's the name of your shop? Located where?
    Who is likely to be your customer? Why would they choose you?
    Do you specialize in any specific type of work/product/technique?
  • Posted by Moriarty on 6/12/2013 at 8:34 AM Accepted
    Thinking of the clients we had who chose natural stone worktops -

    Real Stone Beauty
    Polished Elegance
    Stone Elegance
    Granite and Marble For Indoors

    You can add that your business does specialist fitting in a tagline - only for that we'd need a lot more info. about who you are and how you strut your stuff.
  • Posted by SteveByrneMarketing on 6/12/2013 at 10:38 PM Accepted
    Rock & Stone Wonders For Your Home
  • Posted by dostergranite on 6/12/2013 at 11:00 PM Author
    I'm in SW Michigan, my customers are homeowners and builders, and I specialize in custom granite countertops and tile showers, and provide the best quality and service in the region.
  • Posted by Jay Hamilton-Roth on 6/12/2013 at 11:21 PM Member
    #1 in Quality & Service
    Beautifully Strong
    Naturally Beautiful
  • Posted by SteveByrneMarketing on 6/13/2013 at 12:08 AM Member
    Since many granites are from igneous rock, marble tiles are from limestones and natural titles are from sandstones, maybe something about the earth's rock & stone creations ...

    Natural Surfaces from Earth
    Earth's Hard Surface Materials
    Best (Hard) Surfaces from Earth
  • Posted by Moriarty on 6/13/2013 at 3:00 AM Member
    What eulogies have you gotten from your clients about the things you do? And what names have you liked so far?

    Please remember that your tagline needs to speak to the needs of your clients. I have worked as a specifier for our building firm and we had some tame countertop specialists we could call on. They were swift and good.

    What is the name of your business? We can mirror this in our taglines.
  • Posted by dostergranite on 6/13/2013 at 7:34 AM Author
    The name of the company is Doster Granite and Tile, LLC.
    Beautiful work, quick turnaround, reasonable prices.
    Small enough to care, but big enough to provide excellent quality.
  • Posted by Moriarty on 6/13/2013 at 7:46 AM Member
    Hard wearing excellence
    Hard wearing brilliance
    For a polished surface that lasts
    a polished finish that'll stand the years.

    What do you think?
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