Question

Topic: Taglines/Names

Attractive Tagline For Women's Dress Shop

Posted by Anonymous on 6/13/2013 at 3:06 AM ET 250 Points
Want attractive taglines and contents for a women's dress shop, which do not contain any offers or schemes, but show the real introduction of company. It should be customer focused, to attract them, shows way to approach them. Highlight company with brand name, their values and core. Give me brief about ways to attract customers with tagline and contain of it.
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RESPONSES

  • Posted by Moriarty on 6/13/2013 at 3:25 AM Member
    The women's fashions is the toughest market on the planet to break into. It was saturated long before the internet came along. Either you get clever or wave the white flag now.

    J Peterman got clever, and even he failed! His site is still going, and still selling. It's also a good idea of someone with a different approach to marketing something that is sold practically everywhere.

    https://www.jpeterman.com/Womens-Dresses/English-Silhouette-Dress

    It's also a lot of fun!

    So: who are you targeting, and where. If your target is a woman between twenty and seventy, you'll be on Google page 127,895
    If the woman is fifty, you'll be on Google page 13,632
    Is she's fifty-one, likes cats and travelling, you'll be on Google page 1401
    If she's fifty-one, likes cats, travelling, lives in the Netherlands, you'll be on Google page 132
    If she's fifty-one, likes cats, travelling, lives in the Netherlands and works as a copywriter you'll be on page 14.
    If she's fifty-one, likes cats, travelling, lives in the Netherlands and works as a copywriter and calls herself Moriarty online, you'll be on page 3
    If she's fifty-one, likes cats, travelling, lives in the Netherlands and works as a copywriter, and you know why Brian called her Moriarty, you'll be on Google's page 1.

    It's called targeting.

    The more focussed you are, the better your advertising will be.

    Over to you! M xxx
  • Posted by Jay Hamilton-Roth on 6/13/2013 at 7:57 AM Member
    Who specifically would want to buy from you? Why?
    Are your dresses handmade by you? Custom-made? Others' designs?
  • Posted by Gary Bloomer on 6/13/2013 at 8:05 PM Member
    How, precisely, is anyone to highlight what has thus far only been described as "company with brand name" when all we have to go on is "women's dress shop"?
  • Posted on 6/16/2013 at 8:09 PM Accepted
    My clients in the clothing industry range from custom designers to resellers. What I have suggested to them with similar requests to yours is to either: 1) Use any name you want to brand, such as many designers use their last names. 2) The tagline should include your product type and the audience you are catering to such as KAVITA - "Dresses for All Occasions"
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