Question

Topic: Taglines/Names

Need Help With Name My New Events Company

Posted by Anonymous on 6/19/2013 at 8:30 AM ET 25 Points
hello.. i am sel kay from ghana, west africa.. growing up i always had an eye for fashion , beauty and organising.. i therefore decided to channel these attributes of mine into an event planning company which specifically deals in party, wedding and planning of other celebrations. i have now established a company and the target clients are classy and sophisticated people. i need a name that suits my clients and what i do.. thanks
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  • Posted by Moriarty on 6/19/2013 at 1:06 PM Accepted
    So you have a good idea of what you can do for your customers - as a marketer I always turn this around. I ask what are your customers looking for that you supply? Why would they choose you when the phonebook is already stuffed - what makes you special amongst all Ghanaians?

    At the moment this has nothing to do with what your clients are or how much money they have. Doing something really special means you find clients who want exactly what you provide, and are willing to spend that little bit extra to have.

    You are selling memories, after all. They are worth paying for, so never forget that! Remember too that you enjoy your work - there are a good number of people who don't, and an event like this can be a little piece of heaven for them.

    So let us know and we'll get down to the hard work ;-)
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