Question

Topic: Taglines/Names

Ideas Of A New Tag Line - Bath & Kitchens

Posted by Anonymous on 6/20/2013 at 12:57 PM ET 250 Points
Our Company is Bath & Kitchen Refinishing St. Louis and we are in the process of re-branding. The current slogan is “"The Most Thorough Bath Refinishing Job Ever"”…not very good. We primarily reglaze older tubs, tile, vanities and kitchen counters; making them look brand new. We also do the same thing with kitchen cabinets. We use the best products available on the market and have experienced techs. Our site is www.qualityismyfirstconcern.com. Any and all ideas would be greatly appreciated.
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RESPONSES

  • Posted by Moriarty on 6/20/2013 at 1:33 PM Member
    Rather than stating that you do a thorough job - prove it. Photos, stories and testimonials.

    It'll work wonders.

    Now: were I going for a service like yours it would be because I want to retain the feel of my current bathroom/kitchen yet give it a new look. I like the way my kitchen happens to look, and re-painting it would make it nicer.

    Oh, and please, please don't use the word "wrong"! it gives the wrong idea. Clients may have gotten the wrong idea, there's no need to rub their noses in it. They're nice people, really! They just don't know as much as you do about how to re-glaze their tired old bath, that's all.

    A few ideas for you:

    Looking great, faster
    Your beloved bathroom looking new again
    Tired old tiles refreshed - without the rubble.
    The muckless solution to tired enamelware

    What do you think?

  • Posted on 6/20/2013 at 2:47 PM Author
    Great ideas! I like the second one the most, the problem is, I just would like something that that incorporates both bath & kitchen...I could adjust it slightly to fit our site. Any other ideas?
  • Posted by Jay Hamilton-Roth on 6/20/2013 at 3:12 PM Member
    Since you already have bath & kitchen in your name, don't bother to repeat this in your tagline. Instead, use your tagline to distinguish your services from your competition (and what makes you better/unique?).
  • Posted on 6/20/2013 at 3:27 PM Author
    Well, we are distinguished by the products and process we use, the experience of our techs, and customer service. The product we use and the extra steps in our process is what distinguishes us the most...We offer a superior product at a good price. Our competition either uses inferior product line or charges substantially more...

    We have a great website with testimonials and pictures and lots of great online reviews. What we don't have is a good tagline that summarizes our strength into a a few words that I can put on T-shirts, business cards and our website.
  • Posted by Jay Hamilton-Roth on 6/20/2013 at 3:41 PM Member
    Why not simply, "Superior Service at a Great Price"?
  • Posted by SteveByrneMarketing on 6/20/2013 at 3:50 PM Member
    Home Reglazing Makeovers, Done Right!!
    Give Your Home A Reglazing Makeover
    You Deserve a Home Reglazing Makeover
  • Posted by Moriarty on 6/20/2013 at 4:04 PM Accepted
    How about

    Beloved baths, tiles and kitchens given a loving finish.
    Kitchens and bathrooms looking new again
    Tiles and enamels refurbished properly
    Expert renovation of your tiles, baths and kitchens.
    Taking great care with your beloved kitchens and bathrooms.

    St Louis Bath & Kitchen restoration: expert rejuvenation of tiles and enamels. (wordy)
    St Louis Bath & Kitchen revivals: we make sure it looks great for years to come.

    Remember: give your clients the full gist of how you do things. That is to say, tell them how long it'll take, how much mess there'll be and when you can expect someone to check things over. This last is essential as those who want a quick, cheap job also want to have you running around repairing niggles at all times of day and night. Your better clients will gladly accept that you are taking charge, that you as experts are taking them under your wing for as long as it takes to get their baths shining again.



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