Question

Topic: Taglines/Names

Business Name/tag Line

Posted by Anonymous on 6/25/2013 at 6:56 AM ET 250 Points
Just became a broker and want to make sure I start off with strong branding...as personal and business branding will be critical.

Two critical things I need to launch and seek assistance:
(1) Name
(2) Tag Line/Slogan

My last name is Wright. So, the thought has come up to use that in name as it allows personal recognition (ie, Realty Wright Group, Wright Real Estate)...Any great ideas? Use of my name or some broader name/title that captures real estate and finding that home?

Also, looking for a tag line/slogan. Any great ideas?
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RESPONSES

  • Posted by Moriarty on 6/25/2013 at 8:03 AM Accepted
    The Wright Place To Live
    just the Wright home - you've found the Wright place for your dream home
    Wright Real Estate - buy your next home in the Wright place!
    Wright Real Estate - the Wright place to make your next purchase

    Mix, match, toss in the air like a salad and catch them in the colander.
  • Posted on 6/25/2013 at 8:38 AM Author
    Like where you are going with these. But, these tend to focus on Buyers. Would be open to additional ideas and any ideas that capture buyers and sellers....because realtors are seeking listings too. Thanks.
  • Posted by Moriarty on 6/25/2013 at 9:08 AM Member
    Gotcha! As a marketer, it's always the buyer ;-)

    I'll be back after lunch!
  • Posted by Jay Hamilton-Roth on 6/25/2013 at 10:03 AM Accepted
    Instead of using your name, can you instead incorporate the region or type of property you specialize in? After all, that's what people are looking for.
  • Posted by Moriarty on 6/25/2013 at 12:39 PM Member
    Wright Real Estate (Yourtown) - the wright way to buy and sell homes
    Writght Home Transactions - Yourtown's real Real Estate company: the Wright way to do business
    The Wright Business: Real Estate Done The Wright Way!

    Any better?

    Sorry, my lunch turned into a consultation and some time on my veg patch.
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