Know-How Exchange : Taglines/Names

Okay, so you've been around a while. The young professionals who started it are now great-great-great grandparents of those who are now members ;-)

Now: who are you targeting for fund raising? What has this kind of person said in the past about the things you do - and the reasons they've supported you? Both of these are essentials in any real marketing mix.

Or do you just hand the begging bowl around and look sorry for yourselves?

Maybe I need to clarify. I'm looking specifically for a name. Not rhetorical questions :) We are restructuring our current YP group. The group is a great fundraiser on its own, but we want them to make the connection between attending galas and digging in and helping out. Other local YP groups are named after what they do - a YP group who raises funds and awareness for a Level One trauma unit at a large hospital is called "The Level One Society." We want our name to be simple and say what we do. They have adopted our Youth Center for homeless and runaway youth between the ages of 18 - 24. The goal of this youth center is to get the kids into a structured environment and assist them with GED classes, college applications, college courses, parenting courses and housing assistance.

Lashawn, my questions were far from rhetorical! You need to engage with your public and you can't do that when you're in the kitchen.

Can you?

So: you're there and know your crowd and I don't. So I need to ask you questions. It's that simple. Otherwise you'll get bland, generic results that will leave your youngsters wondering why you "want them to make the connection". Perhaps you want bland, generic taglines - after all, they don't connect so there's no possibility to get it all wrong. Is there?

That's why so many people have them, after all! Okay, so there are other reasons too; the point is that you will make fewer mistakes when you short-circuit the mistake-making process. Because most mistakes are made when you're thinking alone in the kitchen and the party's humming in the drawing room.

Okay?

The way not to make mistakes is to ask questions of the people you need to connect to. That way you can't get it wrong because they're the ones you're dealing with.

When you've done that, that is to say, asked those rhetorical questions of others as interrogatory questions - is when we can come up with some taglines that'll really hit the mark. Taglines that will speak of the connection between them and the things you do.

Because without that, we can't do much save throw darts in a darkened room.

I wish to apologize for my seeming "abuse" as the moderator put it in her email to me.

In my defense, my questions were neither rhetorical nor were they self-serving. They were to try and get you to see a part of you - and your foundation - in a completely different way. As I said, otherwise you'll get bland, generic results that will leave your youngsters wondering why you "want them to make the connection". Monmark Group has already picked up on this in his acerbic comment.

I am offering my apology not because I feel I was wrong, but because I am human like you are. Whilst I cannot serve everybody equally, I can try to. As you are a Christian, I ask your forgiveness for any wrong you felt I did you.

Power Young Society
The Goal Young Center
The Youth Explotion